The Many Uses Of A Baby Wrap

Not just a swaddle - the many uses of a baby wrap.

Before I had children I never dreamed how infinitely useful a one metre square of material could be. Bunny rugs, swaddles, wraps - these versatile beauties have many names which is fitting considering their numerous purposes. If you think they’re only for newborns then read on to discover how you can get use out of your organic cotton wrap throughout babyhood and beyond.


A scrumptious newborn cocooned in a swaddle is a practice that spans back thousands of years - even baby Jesus was said to be “wrapped in swaddling clothes”. And there’s a good reason for it too. For the first few months of life babies have what is know as a startle or Moro reflex. Unrestrained arms will jolt up causing even the most peacefully sleeping little one to wake with a start the moment you place them down. Swaddling is a fantastic way of settling a new baby in the early months.

It can take practice to get the technique just right. The wrap must not be too loose and it should be be away from baby’s face. Techniques which are too tight and cause your baby’s legs to be forced straight could be harmful to their hips. A swaddled baby must always be placed to sleep on its back. Once your infant begins to roll, usually around the four to six month mark but sometimes sooner, it is no longer considered safe to keep them swaddled.

Burp cloth

Babies are delightful little bundles of joy ... and mess. It is both fascinating and horrifying to observe what truly awful substances can come out of your darling little one. A wrap is a must have for the nappy bag, especially if you’ve got a chucker on your hands. If you have to drape yourself in something to avoid being vomited on it might as well be an organic cotton wrap with hand drawn Australian animals. Stylish. And if they manage to get you anyway (spoiler alert: they always get you anyway) then at least you’ve got something pretty on hand to mop up the mess.

Bassinet sheet

Rowdy Roo organic cotton wraps are the perfect size to serve as the bottom sheet in most standard size bassinets. The one metre square wrap should always be tucked in firmly with no loose corners.


Lightweight blankets like the Rowdy Roo organic cotton wrap are recommended by safe sleep charity Red Nose. This is not only due to the suffocation risk of heavy bedding but also because an overheated baby is at an increased risk of SIDS. Always place your baby to sleep at the foot of the bassinet or cot and tuck the blanket in firmly. The blanket should reach no higher than baby’s chest. Babies should not sleep with loose blankets until after their first birthday. Read more at

Sun shade

Your little one’s eyes are drooping while in the capsule or pram but that pesky ray of sun is preventing them from nodding off. An organic cotton wrap makes an elegant and lightweight sunshade on the go. You can even buy clips to stop it slipping off. Babies must never be left to sleep in a pram or car seat unsupervised.


A beloved bunny rug has gone on to be the comforter or lovey to many a rambunctious toddler. Taking along a familiar item when your little one has to be separated from you, at daycare or with a babysitter, can help them settle.


Did someone say peekaboo? Pulling the wrap off your head or theirs to reveal a cheeky grin never gets old (at least not for the little ones). My children have even been know to pull out their old wraps and swaddle their own baby dolls. 
So there you have it. One stretchy square metre of fabric with so many uses. So what are you waiting for? Grab your kangaroo or koala organic cotton wrap today!

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